067: Tiny Business, Big Money with Elaine Pofeldt

For founders who value freedom, one question looms large: How do you keep overhead low while still generating abundant revenue? That’s what Elaine Pofeldt, self-professed “data nerd” is sharing with us today based on her new book, Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness. 

More About Elaine: Elaine Pofeldt Is an independent journalist specializing in Entrepreneurship. Elaine’s previous book is The Million-Dollar, One-Person Business, where she looks at how entrepreneurs scale to $1 million in revenue prior to hiring employees. Her new book is Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness. Elaine’s work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. She lives in New Jersey with her husband and four children.

Key Takeaways:

• To scale a business while staying tiny, find a way to charge premium prices by providing unusual value.

• Whether or not you have a team, it’s nearly impossible to scale without systems and automation.

• One of the best things you can do for your business as it evolves and your life changes is stepping back and asking: “What can you remove yourself from?”

⭐️ Give yourself permission: to do less out of obligation and spend more time doing things out of love and joy. 

🔗 Elaine on the web: Website, Forbes, LinkedIn, Facebook, Instagram, Twitter,

📘 Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business

• Pivot

• Four-Hour Work Week,

• The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want

• Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness

🔗 Resources Mentioned:

• Free Time Toolkit, powered by Notion

• Alibaba

• Adobe Stock

• Canva

• Click Funnels

• ConvertKit

• Podia

• TXT180

People Mentioned: 

• Dana Derricks

• Jenna Kutcher

• Jeffrey Stern, Voice Express Corp

• Brian Dean, Backlinko

• Julian O’Hayon, BLVK Paris

• Laura Belgrave, Talking Shrimp

• Tiffany Williams, Rich Girl Collective

• Doug Wick, Positioning Systems

• Vanessa and Kish Jeswani, Nomad Lane

Related Podcast Episodes: 

• Pivot Episode 96: The Million-Dollar, One-Person Business with Elaine Pofeldt

• Free Time Episode 16: IP Licensing with Lee LeFever

• Free Time Episode 61: Scaling Boutique Businesses with Greg Alexander

🎁 Give yourself (and a friend) the gift of Free Time as we head into 2022: Preorder and submit proof of purchase to get early access to the audiobook as part of the Buy One, Get One, Give One holiday bonus!

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